The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

Amazon Ads has introduced an agentic AI tool in Creative Studio that lets advertisers produce professional-quality ads in hours instead of weeks. The tool acts as a creative partner, generating ideas, ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Early data from the 2024 Black Friday shopping event reveals ...

Amazon is expanding its suite of generative artificial intelligence (AI) products targeted at marketers with a new conversational assistant, according to an announcement shared with Marketing Dive.

Amazon reported strong growth in its advertising business for the first quarter of 2026, with ad revenue reaching $17.2 billion -- up 22% year-on-year. The company attributed the advertising momentum ...

When Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns. Amazon Ads has introduced an agentic AI tool in Creative Studio ...