AdExchanger.com is “opening the kimono” on its recent retargeting – or do you say “remarketing” – campaign. Disclaimer: the following should not be perceived as an endorsement of the vendor used ...

J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust ...

The display retargeting platform being tested by a handful of brands, such as MetLife, will compete with Dotomi or FetchBack, as well as large data providers, such as Experian, according to Scott ...

Dillon Smith, emarketing and social media manager at Golfsmith, a specialty retailer of golf and tennis equipment, apparel and accessories, has been working independently both with Kenshoo and Criteo ...

BOSTON – December 7, 2015 – Ve Interactive, a world-leading technology company that provides an integrated digital advertising and onsite conversion platform, has acquired the Display Retargeting ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...

There’s a lot of talk in the online advertising industry of late about retargeting. Google are pushing advertisers to use their own “remarketing” offering and more ad networks than ever before are ...

Despite of this retargeting trend becoming an integral part of the digital marketing world, still many marketers are unfamiliar of its effectiveness. Hence, to understand the state of retargeting ...

Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display will be good for the industry. Many advertising agencies and clients ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail today announced that it has integrated email display retargeting capabilities into the company's flagship Message Studio email and cross-channel ...