Hubspot's massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. The only problem? Proving ROI is ...

Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach. There’s no debate today about whether blogging works or not. Studies show that ...

Things are changing for B2B marketers. They can feel it. Their current inbound marketing campaigns aren’t pulling the same volume or quality MQLs they used to. Why not? What’s changed? It comes down ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a ...

At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only ...

A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. The study, “How Much Time Do You Have Before ...

Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I've outlined seven key strategies to ...

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Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...