Jollibee Group has officially launched its refreshed corporate brand identity, marking a new chapter in its global growth strategy with the unveiling of its new logo, the 'JoyMark'. The evolved ...

MANILA, Philippines — The Jollibee Group continues to strengthen its intellectual property portfolio after three of its most iconic brand assets—the Jollibee Mascot, the Jollibee Stacked Logo, and ...

MANILA -- The Jollibee Group is now using a new logo. In a statement, the company said the new Joymark icon symbolizes momentum, movement, and unity. The firm said its new corporate brand represents ...

LISTED food giant Jollibee Foods Corp.’s (JFC) Chickenjoy was granted Well-Known Mark status by the Philippine Intellectual Property Office (IPOPHL) in 2025, making it the group’s third asset to ...