For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

With half of online content now machine-generated, the internet is becoming a content machine that consumes and reproduces ...

If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something real. Real ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

Marcus Evans, the global business intelligence and events company with four decades of experience producing premium executive forums, has announced the CMO Summit 2026. Now in its 19th edition, the ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

It was the television event that captivated parents and children alike, the longest episode of Bluey ever. Premiering on ABC and Disney+ simultaneously, the episode titled ‘The Sign’ was met with much ...

Influencer brand getaways have become bigger and more popular, but Tarte’s latest trip has caused a whirlwind of drama about its marketing strategy. Similar to press tours, brands can choose to ...

For brands, authenticity means communicating a human touch by sharing real stories and engaging in meaningful conversations. This is particularly relevant for marketing toward Gen Z, who are tired of ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

Remember when you’d run to the toilet during a TV ad break, sliding back onto the lounge just in time for your favourite show? Or perhaps you’d tape your weekly series so you could fast-forward ...