For decades, the advertising industry has debated where truth lives. Today, that question is more urgent than ever. In the broadcast era, reach was the primary metric. The goal was to estimate how ...

Retail Media is having its moment. Spend is growing, the forecasts are hard to ignore, and barely a conference goes by without it taking centre stage. But for all the momentum, the conversation has a ...

Join Katie for an engaging discussion with Jen Harrington, Founder of HATCH, on leadership, inclusion, the importance of cultural diversity, why women need sponsorship not just mentors, staying ...

The classic list of blue links is an afterthought in Google’s new vision for search. In its most recent annual I/O conference, the tech giant made it clear that it is full steam ahead in creating a ...

As agentic AI systems take on more responsibility for campaign optimization and activation, advertisers are paying much closer attention to the quality of the data shaping those decisions. This shift ...

Officially, the FIFA World Cup 2026 has three mascots: Maple the Moose (Canada), Zayu the Jaguar (Mexico) and Clutch the Bald Eagle (USA). Unofficially, we’re doling out an honorable mention to ...

For too long, consumer packaged goods (CPG) brands have been told if return on ad spend is strong, media is working successfully. Then why are most brands living in a different reality as household ...

For years, influencer marketing was treated as an experimental channel—a useful addition to a campaign, but rarely the center of it. Today, that distinction is disappearing. Creator marketing is no ...

Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI ...

8:00 a.m., Milan, Isola district. A notification on my smartphone announces that the chauffeur who is supposed to take me to the airport is waiting downstairs. The chauffeur, however, is not there.

In this episode of Engineering Brand Love, Rick sits down with Matty Ayers, founder of Tiny Wins, the world’s first “feeling studio,” to explore why the future is not just something brands predict, ...

Search advertising looks neat on the surface. The Google dashboards are familiar, the processes are mature, and the language gives everyone a sense of control. Yet a single-platform account can still ...