Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

When in the pursuit of growth, businesses need effective sales strategies to ensure they don't stagnate in the ever-evolving marketplace. Account-based selling has emerged as a successful approach, ...

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of ...

Log in to your MarketingProfs account to access sessions.

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

A central goal of marketing strategy is to get an advantage over the competition. But how do you do that? Well, one way is to try to keep competitors from entering your business territory in the first ...

This is Part 2 of a recap of Building (and Actually Using) an AI Sales Coach That Closes Deals with award-winning CEO of B Squared Media, Brooke Sellas and CEO and founder of Human Brands Win, Lindsay ...

When a company makes a mistake, it can be the brightest moment in their history. Tylenol had that opportunity. But they missed their moment. Big time. How a company reacts, removes the pain, and ...

More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers added tabs to their inboxes, Apple Mail has followed suit with its iOS 18 release.

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...