I just watched what may be the best commercial of the year, and it wasn’t created by one of Madison Avenue’s big global networks or a creative hot shop. This new epic Johnnie Walker commercial wasn’t ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. When Johnnie Walker debuted the “Keep Walking” advertising campaign ...

One of the most memorable themes used by Johnnie Walker must be the one on a billboard that quoted a statement made by Abraham Lincoln, to wit: "I walk slowly but I never walk backwards." Below that ...